AI application
Sales Copilot
Real-time AI sales coach. Transcribes live call audio, surfaces NEPQ coaching prompts on screen during the conversation, and generates post-call performance breakdowns.
- Claude API
- Live audio
- NEPQ framework
Stop leaking revenue. Start running on systems.
Ordo unifies your CRM, automation and AI into one operating system for revenue. We diagnose it, build it, and prove it.
Evidence-led engagements for teams that treat revenue as a system worth engineering, from founders to enterprise operations. A limited number taken on at a time.
Revenue · trailing 6 mo
+0%
Response time
0 min
Pipeline health
0%
- Capture
- Qualify
- Follow-up
- Close
- Revenue generated
- £0M+
- Close conversion rate
- 0%
- Client NPS score
- 0.0
- Systems in production
- 0+
Most companies do not have a growth problem.
They have an operations problem.
What does an enquiry that nobody answers actually cost you each month? Most of the revenue you lose never shows up in a single report. It leaks quietly, through the gaps between your tools, in five places.
L-01Slow follow-up
Enquiries answered in hours or days, not minutes. Hot leads go cold before anyone calls.
Deals lost to faster competitors
L-02No lead visibility
Leads scattered across inboxes, spreadsheets and DMs. Nobody owns the next step.
Paid traffic wasted at the door
L-03Weak CRM structure
Pipelines that do not match how buyers decide. Stages everyone interprets differently.
Forecasts you cannot trust
L-04Manual admin
Your best people copying data between tools instead of talking to buyers.
10+ hours a week, every week
L-05Website that does not convert
Traffic arrives, reads, hesitates and leaves. No diagnostic ever explains why.
Marketing spend with no return
Each leak is fixable. The work is knowing which one is bleeding the most, and fixing that one first.
The method
Diagnose. Design.
Build. Prove.
-
Diagnose
A structured, behavioural audit of your buyer journey and operational stack. Where do prospects stall, where does work get redone, where does revenue quietly disappear?
Deliverable: Revenue Leak Report and a roadmap sequenced by impact
-
Design
CRM and pipeline architecture, automation flows and the data model, built from the diagnostic findings rather than a template. Every stage and field serves a purpose.
Deliverable: CRM blueprint, automation design and buyer journey map
-
Build
We implement it ourselves across your stack: the automations, AI workflows, dashboards and documentation that make the system run. One senior team, no agency handoff.
Deliverable: live automations, AI workflows and documentation
-
Prove
We instrument everything so the impact is measurable from day one, then keep optimising. Claims without evidence do not ship. We show the numbers move.
Deliverable: instrumented dashboards and a measured before-and-after
The person who diagnoses your revenue is the person who builds the fix.
Ordo is led by Ruan Stannard, a revenue operations engineer who builds the systems most companies brief an agency to make. Diagnosis, CRM architecture, automation and AI sit with one senior operator, so nothing is lost in the handover between strategy and implementation.
- No handoff
- No juniors
- Nothing lost in translation
The work spans revenue operations, funnel and CRM design, behavioural conversion testing, and production software: HubSpot and Monday.com pipelines, custom AI tooling on the Claude API, and the analytics layer that ties it together. A background in clinical psychology grounds every build in behavioural science rather than guesswork.
Across education, financial services, SaaS and e-commerce, that approach has generated £2M+ in tracked revenue and consolidated revenue operations for audiences in the millions.
- Revenue Operations
- CRM Architecture
- Automation & AI Engineering
- Conversion Design
- BA Applied Psychology (Clinical)
- HubSpot Certified · Revenue Operations
- Google Data Analytics Professional
- NEPQ Advanced Practitioner
- Claude Code & MCP · Anthropic Academy
Case files
The evidence speaks.
Every engagement starts with diagnosis, not solutions. Four case files from the field. Same method each time: find the friction, build the system, measure the result.
Premium education programmes · £8K+ average deal size · multi-stakeholder sales cycles
Advisors were pitching features to people who had not yet named their own problem.
Diagnosis. Every prospect got the same pitch regardless of where they were in their decision. That created resistance, not resonance, and long cycles full of stalled deals.
System built. A complete revenue operations stack: NEPQ diagnostic conversation frameworks, HubSpot pipeline architecture, automated forecasting, lead routing and follow-up sequencing.
£2M+revenue generated
26%close conversion rate
180%of quota at peak
9.0NPS score
In high-consideration sales, the advisor who asks the best questions wins. When prospects articulate their own problem first, resistance dissolves.
Online education business · 5-day challenge funnel · GoHighLevel and Twilio
Registrations were strong. Attendance was haemorrhaging between sign-up and day one.
Diagnosis. One email blast treated every registrant identically. People signed up with intent but were not behaviourally committed, and competing priorities won the gap.
System built. Day-level branching workflows splitting engaged from dormant registrants, an SMS escalation ladder, VIP drips, and a dwell-time webhook on the payment page that triggered a follow-up before the tab closed.
+45%show-up rate
+18%day-five sales conversion
100%hands-off, registration to cart close
Registration is not commitment. Behavioural nudges between signing up and showing up are worth more than any amount of sales copy on the day.
Subscription membership business · VSL page converting at 3% · Hotjar and GHL variants
Heatmaps showed 60% of mobile visitors never saw the call to action.
Diagnosis. The primary CTA sat below the fold on small screens, and the social proof that would have settled purchase anxiety was buried where only 12% of visitors ever scrolled.
System built. Sequential split tests run to statistical confidence: a fixed mobile CTA bar, testimonials moved directly under the video, then a second round testing contrast and emotional framing.
+27%first test uplift
+40%total lift over three months
3% → 4.2%VSL page conversion
CRO is not one big win. It is compounding small ones, each removing a friction point competitors cannot reverse-engineer.
Digital community · 4M+ audience · four disconnected CRMs · n8n and AI tooling
Four million followers, and high-value prospects were treated exactly like casual members.
Diagnosis. Growth had outpaced operations. Lead response took hours, data lived in four CRMs with no unified model, and 10+ hours a week went on manual admin.
System built. Seventeen custom automation systems: capture workflows across three social platforms, AI-driven qualification that kept selectivity while scaling, and CRM consolidation onto one platform.
17automation systems shipped
63%CRM cost reduction
10+ hrsreclaimed every week
Audience scale is not revenue. An audience of millions is worthless without systems that identify, qualify and convert the right people at the right time.
Built, not just recommended.
Strategy decks do not move revenue. These are production systems designed, coded and deployed end to end, currently running in live environments.
The stack we build on and connect. CRM, automation, AI and analytics, architected as one operating system.
Revenue intelligence
GA4 Intelligence Engine
Automated pipeline that compares weekly behavioural metrics against rolling baselines and emails colour-coded anomaly reports. Cut reporting lag from 7 days to same-day.
- n8n
- GA4 API
- JavaScript
CRM platform
Binx CRM
Web-based CRM with a gamification engine: points, leaderboards and celebrations layered onto a full quote-to-cash pipeline. Built for small teams with zero learning curve.
- React
- Firebase
- Quote-to-cash
Engagement options
One method, three ways in.
Every engagement starts with the audit. You will know exactly where your revenue is leaking, and what fixing it is worth, before you spend anything on the build.
Built for
- Businesses with real traffic and real leads
- Leaders who treat revenue as a system worth engineering
- Teams losing deals to slow follow-up or messy operations
Not for
- Pre-revenue startups still finding their first customers
- Anyone looking for a lead-generation agency
- Quick-fix tactics with no interest in the underlying system
Entry
Revenue Leak Audit
Know where revenue is leaking before you commit to anything.
- Funnel and buyer journey review
- CRM, data and follow-up review
- Automation and AI-readiness review
- A Revenue Leak Report, each leak quantified
- A roadmap sequenced by revenue impact
You leave knowing which leak is bleeding the most, and what fixing it is worth. It stands alone: take it and build with anyone.
Book a diagnosticRecommended
Core
Architecture Build
The system the audit calls for, designed and deployed.
- CRM and pipeline architecture
- Automation and AI workflow build
- Lead routing and follow-up systems
- Dashboards and the data layer
- Documentation you own
- Instrumented to prove the result
A revenue system that follows up in minutes, not days, owned by you and measurable from day one. The audit fee comes off the build.
Book a diagnosticOngoing
Intelligence Retainer
The system, compounding, once it is live.
- Ongoing CRM and automation improvements
- A conversion testing programme
- AI workflow refinement
- Monthly review against the numbers
- Campaign and funnel support
Continuous optimisation, so every month the system runs a little better than the last.
Discuss a retainerEight weeks, no ambiguity.
You will know what is happening, why, and what comes next at every stage.
-
Weeks 1-2
Discovery and diagnosis
- Stakeholder interviews
- Funnel and data audit
- Behavioural analysis
- Strategic brief delivered
-
Weeks 3-5
Design and architecture
- Funnel strategy document
- CRM and automation architecture
- Wireframes and user flows
- Stakeholder review
-
Weeks 6-8
Build and optimise
- Technical implementation
- Automation deployment
- Analytics and tracking setup
- Launch and monitoring
"I have personally worked with him on automations and seen the quality of his work first-hand. Strong technical capability, good system design, and a real understanding of how tools and data connect. A low-risk, high-value appointment."
Questions buyers actually ask.
Who is this for, and who is it not for?
It is for teams with real traffic and real leads, from small businesses to large corporates, where the bottleneck is conversion, follow-up or operational mess rather than demand. The common thread is not company size; it is leadership that treats revenue as a system worth engineering. It is not for pre-revenue startups still searching for their first customers, and it is not a lead generation service.
What exactly does the Revenue Leak Audit include?
A structured review of your funnel, CRM, website and follow-up process, plus a behavioural analysis of where buyers drop. You receive a written leakage report and a roadmap sequenced by revenue impact. It stands alone: you can take the roadmap and build it with anyone.
Do you build it yourself or hand it to developers?
I build it myself. CRM configuration, n8n and Make automations, AI workflows, websites and dashboards. No agency handoffs, no gap between the strategy and the implementation.
We already have a CRM and some automations. Is this still relevant?
That is the most common starting point. Most engagements begin with fragmented tools that were set up quickly and never architected. The audit tells you what to keep, what to fix and what to retire. You rarely need to start over.
What tools do you work with?
HubSpot, GoHighLevel, Salesforce and Zoho on the CRM side. n8n, Make and Zapier for automation. GA4, GTM, Hotjar and Looker Studio for analytics. OpenAI, Claude and LangChain for AI workflows. If your stack differs, the architecture comes first and the tools follow.
How long until we see results?
The audit lands within two weeks. Build engagements run roughly eight weeks from kick-off to launch. Quick wins, like follow-up speed and lead routing, typically go live well before the end of the build.
Find out where your revenue is leaking.
A 30-minute conversation about your funnel. You will leave with at least one leak identified, whether we work together or not.
Prefer to pick a time? Book directly in my calendar →
- No commitment
- No pitch
- Reply within one working day